Contact Us

105 Chauncy St., Floor 6 Suite 3
Boston, MA 02111-1776
(267) 277-3404 (phone)

Email Us

Best Practices in Direct Fundraising Appeals

 Registration is closed for this event



Best Practices in Direct Fundraising Appeals

Tuesday, September 27, 2022

2:00 – 3:30 pm ET


Direct appeals are central to a legal aid program’s effective fundraising strategy, particularly as we look ahead to the upcoming holiday and year-end season. Whether sent electronically or through mail (or both!), targeted communications to current and potential donors are a way to successfully leverage your base of supporters within and outside of the legal community.

Join this webinar, led by presenters from Five Maples Development Communications, to learn best practices for using a multi-platform approach to communicate effectively with your donors through direct fundraising appeals. Hear how to strategize successful messaging to create short and long-term impact on your organization’s overall fundraising goals by:

  • Coordinating mail and electronic communications;
  • Targeting appeals based on prior giving data;
  • Using your donor data to speak to and about your donors; and
  • Creating a robust donor communication plan.

Sarah Gnerre is the Vice President of Philanthropy and Fundraising Performance Consultant at Five Maples. Prior to joining Five Maples in 2018, Sarah served as vice president of development at Anna Jaques Hospital, completing a $6.5 million capital campaign and doubling the direct mail program during the capital campaign. She won major grants from the Cummings and Tower foundations, and the Massachusetts Department of Health and Human Services. She personally solicited donors nationally and managed major gifts programs at Bentley University and the University of New Hampshire. Her volunteer board service includes USA Yoga Federation, Association of Fundraising Professionals-NNE, Arts in Reach, and Pontine Movement Theatre, among others. Sarah has worked with Simone Joyaux to develop best practices in board governance and communication.

Jillian Williams is the Creative Director and Digital Fundraising Coach at Five Maples. Jillian is a skilled marketer, content creator, and graphic designer. Her degree in Journalism from Augusta University inspired her to creatively explore other aspects of digital and printed media. She loves helping nonprofits communicate their mission through design and multi-channel marketing. She has worked at both for-profit and non-profit organizations in publishing, human services, and education. She began working with Five Maples in 2017, specializing in fundraising appeals, newsletters, donor impact reports, infographics, postcards, and all other aspects of direct mail and digital development communications. Hailing from Georgia, she moved to Vermont with her husband, and they recently welcomed their first child.

MIE subscribers: $75
Non-subscribers: $100

Click on the button at the top right to register online now.
Registration Deadline: September 26, 2022


September 27th, 2022 2:00 PM through  3:30 PM
United States
Event Fee(s)
MIE Subscribers $75.00
Non-subscribers $100.00

Please contact MIE with questions about this event:

Event Contact Person
Contact Person Jared Smith, MIE Director of Programs,