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Social Media Series Webinar 1: Engaging and Measuring Social Media Communication

Recorded on September 30, 2013

Which social media should your legal aid organization use, and why, to effectively communicate with your varied audiences? Your social media approach will depend on what you want to accomplish and whom you want to reach.  How do you work through all the possibilities, hype, and data to decide which channels actually make sense for your organization?

In this webinar, Andrea Berry of Idealware will take the mystery out of social media and walk you through the creation of your own social media strategy, step by step. Based on Idealware's extensive research, she will cover what is actually working for nonprofits, including the strength and weaknesses of each tool. Then you can develop a social media strategy that is effective for your legal aid organization with measureable results.

About our Presenter:

This webinar is presented by Andrea Berry, Idealware’s Director of Partnerships and Learning.  Andrea oversees the organization’s fundraising and training activities including sponsorship, corporate and individual giving, online seminars and live presentations. A co-author of both the Idealware Nonprofit Social Media Decision Guide and the Nonprofit Social Media Policy Workbook, and the creator of over 40 hours of social media curriculum, Andrea has worked with nonprofits of all sizes to help them answer mission-centric technology questions including tough policy questions about social media. Prior to joining Idealware, Andrea held fundraising positions in education, health research and museums and has taught math, performing arts and history in traditional and non-traditional educational settings. Visit Idealware at

We are receiving great feedback on this webinar!:  

"My most pressing concern was where in the world to start.  This webinar helped me to know where I should begin and what I should be thinking about when creating my social media strategy.  Since I am going to be doing this from the ground up, having an overall sense of social media use and tools was very helpful."

"Not only is Andrea well-versed in social media, but she has a great grasp on marketing concepts and what motivates people to take an intended action."

"She covered the broad range of tools that are available and answered the question on everyone's mind - what tool is right for me?  Although the answer is particular to each organization, she gave the strengths and weaknesses of each tool so that we can think about what is right for us and how to think about implementing its use."

Registration for each Social Media Series webinar is:

$50 for MIE subscribers
$75 for non-subscribers

For this registration, you may gather multiple staff to view the presentation around one computer.  Multiple computers and/or multiple offices require separate individual registrations.

Please note it is a 2-step process.  Register first, then pay below, or send a check to MIE at 105 Chauncy Street, Floor 6 Suite 3, Boston, MA 02111-1766.

Name of Registrant
Name of Organization


Upon payment, you will be given a link to the webinar and PowerPoint presentation, and log in information.  If you have questions, email