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How to Use Social Media in Legal Aid Webinar

How to Use Social Media in Legal Aid: Planning, Developing and Managing Social Media to Improve Communication and Services to Clients

An MIE Webinar with Brian Rowe and Cynthia Martinez

September 13, 2016

2:00 EDT


Social media is quickly replacing newspapers and TV for community outreach, education, and marketing. It is faster, more flexible, less expensive, and more easily targeted to the needs of low income communities. Legal aid staff also use social media increasingly for case investigation, professional development and networking. Clients and friends of legal services use social media every day to ask for legal help, find referrals to other providers, learn about legal issues, access self-help resources, and educate themselves about the law. 

Does your organization utilize this powerful tool for education and outreach?  If so, come share your experience! If not, bring your questions and concerns. 

This 90-minute webinar, presented by Brian Rowe and Cynthia Martinez, will examine how to use social media to improve communications and expand client services by legal aid programs.

The session will cover:

·     How lawyers and legal aid programs use social media now and how they can expand their use of social media;

·     What works and what doesn’t work;

·     Staffing time and considerations for social media;

·     Staff training to maximize the benefits of social media;

·     Target audiences including clients, the public, other lawyers and funders;

·     Current technology: LinkedIn, Twitter, Facebook, Instagram & others;

·     Partnerships and utilizing the networks of other organizations;

·     How to design a social media plan; and,

·     Tracking and measuring your success and failures in social media.

Participants will be asked what kinds of social media they use, and how they use it now, when they register for the webinar. Our presenters will use this information to frame their presentation for the audience’s interests and experience levels.


Brian Rowe is a professor and techie working at Northwest Justice Project, managing the National Technology Assistance Project and teaching at the University of Washington and Seattle University. Brian teaches as an adjunct in the areas of Privacy Law, Ethics, Copyright and Information Policy. Brian has worked for or with Creative Commons, Public Knowledge, the Washington State Access to Justice Board, Microsoft, and Wizards of the Coast. He manages and consults on several social media sites including; Northwest Justice Project's Facebook, Disability Right's Washington, Mythic MTG Tech, and Meeples Included.  Find Brian on Twitter and Instagram @Sarterus!

Cynthia Martinez is a Senior Account Executive at Elizabeth Christian Public Relations. She spent nine years as the Communications Director for Texas Rio Grande Legal Aid where she built an extensive communications program that embraced both traditional and digital media strategies. Her campaigns have led to significant reforms in the Texas foster care system, federal disaster assistance, state regulations over homeowners associations, and state funding for access to justice initiatives. She has a Bachelors of Science in Foreign Service from Georgetown University and a Masters of Public Policy from the Harvard Kennedy School.

Gene King is the former director of the Ohio Poverty Law Center and a career legal aid lawyer and manager. He is now consulting on staff development, executive recruitment and policy advocacy with legal aid programs and nonprofit advocacy groups. Gene will facilitate this webinar. You can reach Gene at .


Registration for this webinar is:

$75 for MIE subscribers

$100 for non-subscribers

With your registration for this webinar, you may gather multiple staff to view the presentation around one computer.  Multiple computers and/or multiple offices require separate individual registrations.


Please register and pay separately, by following this two-step process:

1. REGISTER HERE to get your link to access the webinar:

After registering, you will receive a confirmation email with a link to the webinar. 


Then don't forget to pay!


To pay by credit card, fill in the following PayPal form to complete your registration process. This will open a new tab / window.

MIE subscribers $75.00 USDNon-subscribers $100.00 USD
Name of Registrant
Name of Organization

Or, to pay by check, please print your registration submission from above (a copy has been emailed to you) and mail it with the check to MIE at 99 Chauncy Street, Suite 716, Boston, MA 02111.

September 13th, 2016 from  2:00 PM to  3:30 PM
United States