Social Media Series Webinar 1: Engaging and Measuring Social Media Communication

MIE Presents Two Webinars on Effectively Using Social Media for Legal Aid

Save the dates!

Webinar 1:

Engaging and Measuring Social Media Communications

Monday, September 30, 2013, 2 – 3:30 pm ET

Which social media should your legal aid organization use, and why, to effectively communicate with your varied audiences? Your social media approach will depend on what you want to accomplish and whom you want to reach.  How do you work through all the possibilities, hype, and data to decide which channels actually make sense for your organization?

In this webinar, Andrea Berry of Idealware will take the mystery out of social media and walk you through the creation of your own social media strategy, step by step. Based on Idealware's extensive research, she will cover what is actually working for nonprofits, including the strength and weaknesses of each tool. Then you can develop a social media strategy that is effective for your legal aid organization with measureable results.

Webinar 2:

Creating Your Social Media Policy

Monday, October 28, 2013, 2 – 3:30 pm ET

From Facebook to Twitter to LinkedIn, legal aid organizations are flocking to social media, but not all are prepared for the challenges and ramifications of what is posted and how to manage the process. Who is allowed to post?  What should you say?  What should you not say? How do you respond if someone says something positive or negative about your organization? How do you make use of what social media offers while protecting your legal aid organization, your clients, and your supporters? 

A good social media policy will provide clear guidelines as to your legal aid organization’s social media values and what staff should and shouldn’t do when posting and interacting with the community.  In this webinar, Andrea Berry of Idealware will demonstrate how the process of constructing a social media policy is as important for your organization as the product itself.

About our Presenter:

These MIE webinars for legal aid organizations will be presented by Andrea Berry, Idealware’s Director of Partnerships and Learning.  Andrea oversees the organization’s fundraising and training activities including sponsorship, corporate and individual giving, online seminars and live presentations. A co-author of both the Idealware Nonprofit Social Media Decision Guide and the Nonprofit Social Media Policy Workbook, and the creator of over 40 hours of social media curriculum, Andrea has worked with nonprofits of all sizes to help them answer mission-centric technology questions including tough policy questions about social media. Prior to joining Idealware, Andrea held fundraising positions in education, health research and museums and has taught math, performing arts and history in traditional and non-traditional educational settings. Visit Idealware at www.idealware.org.